Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show | ClickZ: "In the first two days of submissions for what Pepsi is calling the first-ever crowdsourced Super Bowl halftime introduction, the soft drink giant says it has received thousands of photos.
Beginning December 29, fans have been able to submit images of themselves in pre-determined poses for a chance to appear in an on-air introduction for performer Beyonce.
In order to participate, fans must visit www.pepsi.com/halftime to find the daily pose and submit a similar photograph. Poses include shouting, head bopping, feet tapping, and hip shaking.
Participants can enter up to 50 photos a day, per the official rules.
Hundreds of photos submitted with the hashtag #PepsiHalftime will be used in an on-air video introduction to the Pepsi Super Bowl XLVII Halftime Show on CBS on February 3. In addition, Pepsi says it may feature submissions on the website and/or in advertising materials during the promotion period."
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